Challenge

Bullcity Detailing and Tint approached RDU Technology with the challenge of increasing inbound customer demand through their Google Business Profile and turning local search visibility into real phone calls and booked jobs.

Despite offering high-quality detailing and window tint services, the business was not generating consistent call volume from Google and was underperforming compared to competitors in the local Durham market. Their Google Business Profile lacked optimization, engagement signals, and a clear strategy to drive conversions from search.

Solution

RDU Technology implemented a comprehensive local visibility and conversion strategy tailored specifically to Bullcity Detailing and Tint’s services, service area, and customer intent. The focus was on turning Google searches into phone calls.

Key components of the solution included:

Google Business Profile Optimization

RDU Technology fully optimized Bullcity Detailing and Tint’s Google Business Profile to improve visibility and engagement in local search results. This included refining business categories, optimizing the business description with high-intent keywords, improving service listings, and ensuring accurate NAP consistency.

Local SEO & Search Intent Alignment

The profile was optimized around high-intent local searches related to detailing, window tint, and vehicle appearance services. This ensured Bullcity Detailing and Tint appeared in front of customers actively searching for services and ready to call.

Conversion-Focused Profile Enhancements

Strategic updates were made to encourage direct actions from search results, including clearer calls-to-action, improved service presentation, and content designed to build trust and urgency—driving more users to tap “Call” directly from the profile.

Ongoing Performance Monitoring & Adjustments

Call performance and engagement trends were closely monitored, allowing continuous refinements to maintain momentum and ensure sustained growth throughout the period.

Results

The optimization and local visibility strategy delivered strong, measurable results for Bullcity Detailing and Tint over a five-month period (August–December 2025):

Significant Increase in Phone Calls

Bullcity Detailing and Tint generated 171 phone calls directly from their Google Business Profile, representing a +388.6% increase compared to the same period the previous year (Aug–Dec 2024).

Consistent Monthly Call Volume

The business saw steady call activity month over month, averaging 30–35 inbound calls per month, demonstrating consistent demand rather than short-term spikes.

Higher-Intent Leads

Because calls originated directly from Google local search, the majority of inbound inquiries were high-intent customers actively looking to book detailing or tint services, improving lead quality and close rates.

Conclusion

By partnering with RDU Technology, Bullcity Detailing and Tint successfully transformed their Google Business Profile into a reliable lead-generation channel. Through strategic optimization, local SEO alignment, and conversion-focused improvements, the business dramatically increased inbound calls and strengthened its presence in the local market.

This case study demonstrates how a focused Google Business Profile strategy can deliver predictable, high-intent leads for service-based businesses without relying on paid ads while laying the foundation for continued growth and scalability.