Our Approach

RDU Technology – Google Search Ads

Our Google Search Ads approach is built around intent, efficiency, and measurable ROI. We focus on capturing customers at the exact moment they’re searching for your services and turning those searches into qualified calls and booked jobs.

1. Strategy & Campaign Structure

We start by building a search ads strategy aligned with your business goals, service areas, and demand.

This includes:

• High-intent keyword research

• Campaign and ad group structuring by service

• Geographic and schedule targeting

• Budget allocation based on lead value

2. Ad Copy & Conversion Focus

We write ad copy designed to drive action, not just clicks.

This includes:

• Call-focused headlines

• Clear service and location messaging

• Strong trust signals and qualifiers

• Extensions (call, location, sitelinks)

Every ad is built to attract the right customer and filter out low quality traffic.

3. Conversion Tracking & Lead Quality

We install proper tracking to measure real performance.

This includes:

• Call tracking and recording

• Form conversion tracking

• Lead quality analysis

• Keyword and search term filtering

You’ll know exactly which ads and keywords generate real leads.

4. Ongoing Optimization & Scaling

We continuously optimize campaigns to improve efficiency and results.

We manage:

• Bids and budgets

• Search term refinement

• Ad copy testing

• Performance scaling during peak demand

The goal is consistent growth without wasted ad spend.