Challenge

Bull City Towing Services faced challenges generating consistent, high-intent towing calls in a competitive local market. While demand for towing services existed, missed calls, inconsistent lead quality, and unoptimized ad spend were limiting growth.

They needed a system that could:

• Capture emergency towing leads in real time

• Reduce missed calls after hours

• Qualify callers quickly

• Maximize return from Google Ads and Local Service Ads (LSA)

Solution

RDU Technology developed and deployed a performance-driven advertising and call-handling system for Bull City Towing, combining Google Ads, Local Service Ads, and an AI-powered call qualification workflow.

Key components of the solution included:

High-Intent Google Ads & LSA Campaigns

We launched and optimized Google Search Ads and Local Service Ads targeting urgent towing keywords, including emergency towing, roadside assistance, jump starts, lockouts, and vehicle recovery in Durham and surrounding areas.

Campaigns were structured to prioritize:

• Call-only ads

• Location-based intent

• Time-of-day demand surges

• High-converting emergency search terms

Conversion Tracking & Call Analytics

Advanced call tracking and conversion analytics were installed to measure:

• Call volume

• Call duration

• Lead quality

• Cost per qualified call

This data allowed continuous optimization of bids, keywords, and ad spend.

Ongoing Optimization & Scaling

Weekly optimizations were performed to:

• Eliminate low-quality search terms

• Scale high-performing keywords

• Adjust bids during peak towing hours

• Improve ad copy for emergency intent

Results

The advertising and call automation system delivered strong, measurable results for Bull City Towing Services:

Increased Call Volume

Bull City Towing experienced a significant increase in inbound towing calls, with a steady flow of high-intent emergency leads coming directly from Google Ads and LSA.

Reduced Missed Calls

The AI call handling system reduced missed calls by over 30–40%, ensuring that after-hours and overflow calls were captured and converted into booked jobs.

Higher Lead Quality

By filtering and qualifying calls before dispatch, Bull City Towing saw a noticeable improvement in lead quality, reducing time spent on non-serviceable calls.

Improved ROI

With optimized campaigns and real-time call tracking, Bull City Towing achieved a lower cost per qualified call and stronger overall return on ad spend compared to previous marketing efforts.

Conclusion

By partnering with RDU Technology, Bull City Towing Services transformed their digital advertising into a reliable lead-generation engine.

Through high-intent Google Ads, Local Service Ads, AI-powered call qualification, and continuous optimization, Bull City Towing was able to:

• Capture more emergency towing calls

• Reduce missed opportunities

• Improve operational efficiency

• Scale predictable, profitable growth

This system now serves as a foundation for ongoing expansion and increased market visibility across Durham and surrounding areas.