Challenge

Greg’s Classics & Automotive is a specialized classic car sales, restoration, and performance shop serving a competitive local market. While the business had a strong reputation and high-quality inventory, their online visibility and inbound leads were inconsistent.

The primary challenges included:

• Limited visibility in local Google Search results

• Underutilized Google Business Profile (GBP) features

• Inconsistent customer interactions from search traffic

• Missed opportunities to convert search views into phone calls and inquiries

The goal was to increase local exposure, drive more qualified phone calls, and turn Google Search traffic into real customer interactions without relying on paid ads.

Solution

A focused Google Business Profile optimization and growth strategy was implemented to position Greg’s Classics & Automotive as a top local authority for classic car sales and services.

Google Business Profile Optimization

• Optimized business description with high-intent automotive and classic car keywords

• Refined primary and secondary service categories

• Improved service listings for restoration, performance upgrades, and vehicle sales

• Ensured NAP (Name, Address, Phone) accuracy and consistency

Local SEO & Search Visibility

• Optimized the profile to rank for high-intent local searches related to classic cars, restoration, and performance work

• Improved search relevance to increase exposure in Google Maps and Search

Engagement & Conversion Focus

• Structured the profile to drive phone calls directly from search results

• Improved call-to-action placement and visibility

• Encouraged user interactions through consistent updates and profile activity

Performance Tracking & Analysis

• Tracked Google Business Profile insights including:

  • Views

  • Search visibility

  • Phone calls

  • Total customer interactions

• Measured month-over-month and period-over-period growth to guide optimization decisions

Results (Last 11 Months vs Previous Period)

The optimized Google Business Profile delivered strong, measurable growth across all key metrics:

Key Performance Metrics

• Total Interactions: 2,842

  • Increase: +172.5%

• Phone Calls: 465

  • Increase: +168.8%

• Total Views: 12,799

  • Increase: +158.5%

• Search Views: 11,006

  • Increase: +172.5%

What This Means for the Business

• Thousands more potential customers discovered Greg’s Classics & Automotive through Google Search

• Nearly 500 direct phone calls generated without paid advertising

• Strong month-over-month engagement, proving sustained visibility rather than short-term spikes

• Increased inbound demand for vehicle sales, restorations, and performance services

Conclusion

By strategically optimizing and managing their Google Business Profile, Greg’s Classics & Automotive transformed local search visibility into real business growth.

The results demonstrate how a properly optimized GBP can:

• Drive high-intent local traffic

• Generate consistent phone calls

• Increase trust and authority in a competitive niche

• Deliver measurable ROI without increasing ad spend

This case study highlights the power of local SEO and Google Business Profile optimization when executed with a clear strategy and ongoing performance analysis.